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A New Shopping Experience Built in Partnership with YouTube

My Role

Product Designer

Responsibilities 

User Journey Flow
Wireframes
Usability and A/B Testing
Design System
Assistant to Senior Designer for Research

Team

01 Sr. Product Designer 
01 Product Designer 
02 Product Owner 

01 Product Manager
05 Full stack developer

Projects Timeline

Tagging Chrome Extension:
November 2016 – February 2017
 

Mobile Application:
May – November 2017
 

Lookbook Web Application:
June 2017 – May 2018
 

Integrated CMS Backend:
February – May 2018

Project Background

MYN is reimagining how we shop online by seamlessly integrating E-commerce with YouTube videos. Fans can effortlessly discover and purchase products featured by their favourite influencers, blending entertainment with convenience.
 

With the Tagging Chrome Extension, creators can turn YouTube videos into shoppable experiences, while fans shop directly without leaving YouTube. For deeper exploration, the Web and Mobile Apps offer curated lookbooks and smart navigation, connecting users to products and YouTube inspiration.
 

By bridging the gap between fans, creators, and retailers, MYN transforms content into commerce, unlocking new opportunities for discovery and engagement.

My Accomplishments

  • Designed an intuitive shopping flow integrating YouTube videos, making it easy for fans to discover and purchase products.
     

  • Created a Chrome Extension for seamless product tagging by creators.
     

  • Empowered retailers to connect with engaged audiences through influencer-driven commerce.
     

  • Delivered a consistent experience across Web App, Mobile App, and Chrome Extension.
     

  • Increased engagement rates by 2% through iterative testing of the Lookbook Web App, with fans exploring multiple products in one session.

01 Research

Uncovering the Gaps: What Did We Learn About Social Commerce Before MYN Took Shape?

 $1.91 Trillion

Global e-commerce sales in 2016, with 34% from mobile commerce. Despite this growth, platforms like Amazon, Etsy, and eBay lacked seamless social commerce integration. (Statista, 2016 | Forbes, 2016)

 $220

The average order value on Polyvore, proving the strong purchasing intent when content and commerce are integrated. However, by 2016, Polyvore declined due to community retention challenges. (Yahoo News, 2015 | TechCrunch, 2016)

 ¥300M RMB

Annual earnings of influencer Zhang Dayi on Taobao, showcasing the power of influencer-driven commerce in China. Yet, Western platforms lacked tools like product tagging and real-time insights to support similar success. (Wired, 2016 | SocialMediaToday, 2016)

02 Key Take Out

 E-commerce was booming, but social commerce was underdeveloped.

2016

MYN was designed to fill these gaps.

Polyvore showed the potential of curated content + shopping but failed to scale.

China’s influencer commerce (wanghong economy) proved successful, but Western platforms lacked similar tools.

What We Learned from the Influencer Market & Emerging Opportunities?

 21.1

Billion
Influencer marketing was already a $1.7B industry in 2016, signaling a shift in consumer trust toward creators. (Statista, 2016)

 49%

of Consumers
Nearly half of online shoppers relied on influencer recommendations, yet platforms lacked seamless product tagging. (Business Insider, 2016)

 95%

of YouTubers 

Most creators weren’t fully monetizing their influence, relying only on ad revenue and manual affiliate links. (Forbes, 2016)

Opportunities for Consumers & Fans

 Simplify product discovery by allowing instant shopping from videos.

Reduce the friction of searching across multiple platforms.

Provide a seamless, engaging shopping experience linked to the content they trust.

 The Opportunity For Creators & Influencers

Effortlessly tag products without disrupting their workflow.

Offer a better monetization model beyond ads and manual affiliate links.

Create a stronger connection with their audience through interactive shopping.

From YouTube to Checkout: Shop Seamlessly on MYN Application

Fans watch YouTube on their phones, but shopping from videos is frustrating, affiliate links are scattered, searching is tedious, and checkout is disruptive.

 

To solve this, we built the MYN mobile app, powered by data from the MYN Chrome Extension. Creators tag products directly in their YouTube videos, and the app fetches this data, curating influencer profiles and lookbooks for fans to explore.

 

With YouTube API integration, the home feed personalizes recommendations based on viewing habits. Shopify powered in app checkout ensures purchases happen without redirections, making mobile shopping effortless. 

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Key Takeaways from the MYN Mobile App

Highlighting influencer profiles as entry points helped establish a product-first discovery model.

The app laid the foundation for MYN’s social-commerce ecosystem, bridging influencer content and shopping behavior.

Designing the experience around tagged videos created a more intuitive shopping journey for fans.

Grouping products by video context supported our vision of content-driven commerce.

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